The Importance of Customer Reviews for Restaurants
In today’s digital age, many people look at online reviews before visiting restaurants. If your restaurant has plenty of four and five star ratings on popular review sites like Google, Yelp, and Facebook, it is likely to thrive.
In fact, a study by Harvard Business School discovered that just a one-star rating increase on Yelp can lead to a 9 percent increase in revenue for a restaurant. If you’d like to increase the amount of positive reviews your restaurant has online, consider these tips.
Ask for Reviews
Most happy customers will leave a tip. However, few take the time to actually leave a positive review online. By simply asking your customers for reviews, you can improve your online presence and attract more business. You can send out an email blast, add a little reminder with their check, or post signs throughout your restaurant.
Ensure Exceptional Customer Service
Exceptional customer service can make your restaurant stand out from others. It can also encourage customers to leave positive reviews online. If your staff goes above and beyond for your customers, they are sure to come back and promote your restaurant to others.
Focus on Food Quality
Food quality is just as important as customer service. Poor food quality may lead to lower star ratings online and deter potential customers from visiting your restaurant. Therefore, it’s vital that the food your restaurant prepares satisfies customers.
Keep It Clean
The presentation of your restaurant is crucial as well. Customers who walk in and notice dirty tables or a foul odor are likely to post about these issues online. Make every effort to keep your restaurant spotless to prevent this.
In addition to increasing the amount of positive customer reviews your restaurant has online, take the time to monitor popular review sites and respond to positive and negative customer reviews. Responding to customer reviews shows that you value what your customers think and gives you the chance to build a rapport with them. The most important review sites to monitor include:
Fortunately, many of these review sites offer a feature that will send you a notification every time a new review is left. These notifications can help you stay-up-to-date on your online reviews and inform you of when you need to respond.
At CORE Restaurant Marketing, we have worked with many restaurants to help them increase their online customer reviews and monitor their reputations. Contact us at firstname.lastname@example.org for more information or schedule a time to speak with one of our restaurant marketing coaches.