The Importance of Blogging for Restaurants
If you’d like your restaurant to succeed, you should not overlook the importance of blogging. By blogging on a regular basis, your restaurant can reap a variety of benefits. Whether you blog about new menu items, special events, employees, charitable contributions, or anything else that would intrigue your current and prospective customers, you can enjoy the following:
If you make it a priority to deliver useful, entertaining, and quality blog content, your customers will visit your website on a regular basis. Increased traffic can lead to more reservations, contact form inquiries, and revenue.
Compelling Social Media Content
Most restaurants know that social media is a great place for them to engage with their customers. However, many avoid using it because they don’t know what to post. By updating a blog regularly, you’ll have original content to share on Facebook, Twitter, Pinterest, Instagram, and any other social media outlets you have.
Email Collection for Newsletter Sends
A blog is a great opportunity for you to collect email addresses. Customers can sign up for your newsletter which can be a monthly or quarterly recap of your most popular blog articles. Your newsletter can also highlight special deals and events.
Since 6% of customers who receive a newsletter come in and make a purchase within 30 days, you’ll be missing out if you don’t incorporate blogging and newsletter sends into your marketing strategy.
Improved Rankings for Long Tail Keywords
While a restaurant landing page can rank for short tail keywords such as “Chicago steakhouse,” it can be more difficult for it to rank for long tail keywords such as “Chicago steakhouse with an outdoor patio.” A blog can help you rank for long tail keywords and capture more site visitors as a result.
A Brand Personality
Giving your brand a personality on a landing page is challenging. That’s why, it’s useful to have a blog that can develop a personality for your brand help you entertain and inspire your customers. When customers read blog posts, they’ll get to know you better and feel a closer connection to your restaurant.
User Generated Content
Blogging is a good way to add user generated content to your site. You can invite guest bloggers to write about your restaurant and gain trust with your customers. If a famous chef endorses one of your dishes through a guest blog post, you are bound to peak the interests of customers.
About Core Restaurant Marketing
At CORE Restaurant Marketing, we have helped countless restaurants design and execute a blogging strategy. With our service, you can implement up-to-date blog that offers a plethora of benefits for your restaurant. Contact us at email@example.com for more information or schedule a time to speak with one of our restaurant marketing coaches.