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Joe Welsh - CORE Coach

Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.

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Home » Restaurant Marketing Strategies and Tactics Restaurant Marketing Strategies and Tactics » Driving Restaurant Sales with Sports Marketing

Driving Restaurant Sales with Sports Marketing


Sports Marketing For Restaurants


As a restaurant owner or manager, you should take advantage of sports marketing events as much as you can. Events such as the Super Bowl, Olympics,March Madness, World Cup and others bring together groups of people who are often searching for the perfect spot to watch the game and enjoy some cold beverages and delicious food. Even community involvement with your local little lleague presents opportunities.

In order for your restaurant to capitalize on sporting events, you should make it known that you will be open and offering something special. Whether you’re designing a unique Super Bowl menu or offering drink specials on March Madness, this information should be advertised via social media, email marketing, print ads, and signage in your restaurant. Here are several ways you can turn your restaurant into a fun environment during big sporting events:

  • Offer special discounts to customers who make reservations to watch a sporting event at your restaurant.
  • Encourage your staff members to dress for the big game.
  • Decorate your restaurant with the colors of the teams that are playing.
  • Bring cheerleaders into your restaurant.
  • Start a trivia game related to the specific sporting event during halftime or commercials.
  • Offer specials based on what is happening during the game. For example, every time a player scores a touchdown, inform your guests of $2 beers.


Driving Takeout Sales

If you’re offering carryout or delivery services during big sporting events, you should make that known as well. While some of your customers will want to watch the game at your restaurant, others will be looking for someone to cater their social gathering at home. Hosting sporting event parties at home is common these days because of the lower cost of high quality flat screen televisions.

Regardless of whether you promote your in restaurant dining, carryout services, delivery, or all three, you should make sure that you’ve scheduled extra staff members to help out on the days and evenings that sporting events are going on. This way, you can ensure everything runs smoothly and your customers aren’t waiting forever for their drinks and food.

To make sure that your restaurant profits big during sporting events, take the time to design a marketing plan that outlines how you will bring customers in for each sporting event of the year. Once you have a plan in place, begin marketing at least a few weeks before a big game.

The 2018 NCAA Tournament is about to begin. What are you going to do to earn the business of basketball fans in your area? If you’d like more information on how to effectively market your restaurant for sporting events, schedule a FREE marketing assessment via a conference call or web meeting and download a FREE e-book on menu marketing.


About Core Restaurant Marketing

With over 30 years of experience in the food industry, the mission of CORE Restaurant Marketing is to help restaurants acquire and retain customers to increase their sales. To learn more about how CORE Restaurant Marketing can bring value to the restaurant industry visit our website or give contact us at


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