CORE Restaurant Marketing

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Joe Welsh - CORE Coach

Joe Welsh is a Partner with CORE Restaurant Marketing Solutions which is a national restaurant marketing agency focusing on helping restaurants improve their sales and profitability. Joe has worked with restaurants on a local and national basis. He has developed and implemented programs for US Foodservice, Gordon Foods and Performance Food Group. Joe has his Master’s Degree in Food Marketing from St. Joseph’s University and over 30 years’ experience in the Food Industry covering both the retail and foodservice sectors.

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Home » Restaurant Marketing Strategies and Tactics Restaurant Marketing Strategies and Tactics » How Effective is Your Restaurant Social Media

How Effective is Your Restaurant Social Media

6 Effective Social Media Strategies For Restaurants

These days social media has been getting bashed in many ways, from privacy issues to algorithm changes that impact your messaging. Regardless of these action it still is one of the most effective and efficient means to reach your customers. If you’re a restaurant owner and not taking advantage of social media, you are missing out on opportunities for customers and revenue. Compared to other forms of media like billboards, print ads, and radio, social media is affordable. It will allow you to to market to current and prospective customers without spending millions of dollars.

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In addition to being affordable, social media makes it easy to directly target your audience. You can ensure that only people who are near your restaurant and/or have visited your website see your posts. If you’re ready for your restaurant to reap the benefits of social media, here are six effective restaurant social media strategies to help you out.

1. Use Facebook, Instagram, and Twitter

With so many social media networks out there, you may be unsure of which ones to use for your restaurant. Time after time, Facebook, Instagram, and Twitter have been proven to be the most effective social media networks to drive traffic for restaurants.

2. Create Posts That Will Bring Customers to Your Restaurant

There are a variety of posts that will intrigue your audience and encourage them to visit your restaurant. These posts share mouthwatering pictures of your meals, new or seasonal menu items, community or philanthropic events, top menu recommendations from your chef, specials for holidays and sporting events, and behind-the-scenes photos and videos of your staff or vendors.

3. Ensure You Are Posting at The Right Days and Times

It’s essential to be strategic about when you post on social media. If you’re posting on Instagram, any day at around 10 am to 12 pm and evening from 7 pm to 9 pm is a good time.

When it comes to Facebook, Forbes suggests posting mid-week from 1 pm to 3 pm and at 7 pm. Finally, the ideal time to post on Twitter is 1 pm on Fridays when restaurant visitors are most likely making dining plans for the weekend.

4. Don’t Forget About Promoted Posts

Although you can reach your audience through organic social media posts, you’ll be enjoy greater results if you invest in promoted posts. By putting a bit of money behind some of your most exciting Facebook and Google posts, you can increase their exposure and ensure that your posts aren’t hidden from your audience.

5. Take Advantage of Review Sites

Review sites such as Yelp, Facebook, TripAdvisor, and Google Reviews are social media outlets that should not be overlooked. By responding to customer reviews and achieving over 4 stars on these sites, you can build trust with customers and enjoy more business as a result.

6. Measure Social Media Success

Unfortunately, it’s not easy to measure social media success. Much of it is about branding and awareness. To determine if your efforts on Twitter, Instagram, and Facebook are delivering results, there are several metrics you should track. These metrics include follower growth, likes and reactions, comments and replies, mentions, reach, shared content, click rates, and referral traffic from your social media networks to your website. Each of these are examples of growing your brand.

If you’re interested in using social media to grow your restaurant, we encourage you to contact CORE Restaurant Marketing. Visit our website or contact us at info@corerestaurantmarketing.com.

 

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