Drive Summer Restaurant Sales with LTO'S
For many restaurants summer is a season to bring out creativity to drive traffic. LTO’s (limited time offerings) can be the perfect promotional program for the summer months.
LTO’s are a basic item in your marketing toolbox that can be used to drive or spike traffic for specific reasons. For some, it may be how do I drive business to end for the end of the first six months of the year. For others, it may be how do I create excitement to boost sales during a traditional slow season. Whatever your reason, LTO’s offer you an additional way to spark sales.
Where do you find inspiration?
Here are just a few ideas to get mind thinking of what you could do:
- Summer Salad Specials
- Summer Drink Menu
- Seafood Specials
- Farmers Market Creations
Promoting Your LTO’s
Social media will be a great tool to promote your LTO’s and get people in the door. Effective use of video to show your creations will kick it up an extra notch. Both of these elements can be used if your restaurant has a blog or email marketing program to reach customers
Once customers are in the door, use the power of your servers and table tents to reinforce the message of what your offers are.
At CORE Restaurant Marketing, our goal is to help restaurants achieve success with strategies and tactics that are proven to drive results.Contact us at firstname.lastname@example.org for more information or schedule a time to speak with one of our restaurant marketing coaches.